11 November

WordPress vs Shopify – Who wins in 2020 for E-commerce Development?

WordPress vs Shopify

For online selling, selecting a suitable E-commerce development platform is a crucial job. There are numerous platforms nowadays making selection challenging for merchants & developers, but we will discuss the two most reputed platforms WordPress and Shopify. It is crucial to select a suitable platform before beginning the online selling work.

The success of an E-store depends on the website platform it is based. To help with the perfect start in your business, we will make a detail comparison of the WordPress Vs Shopify to highlight their differences and help you decide with the best platform selection. But before that some introduction is required for better understanding.

A Brief Overview of WordPress and Shopify:

What Is WordPress?

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Its feature comprise of plugin architecture and a template system, referred to within WordPress as Themes.

  • WordPress.com
  • WordPress.org

What Is Shopify?

Shopify is a commercial platform providing business owners to build their online stores without going deep into technical skills. There are two options offered: Shopify and Shopify Plus.

  • Shopify: A hosted solution providing online stores to customize storefront, sell products, run and grow business.
  • Shopify Plus: An innovative platform providing better level of customization, support, and other beneficial features.

We have discussed the most significant points of WordPress Vs Shopify to help you make a wise decision while selecting CMS.



It is SaaS based operating on a different server and comes fully hosted. It is a great alternative to self-hosted software and brands are moving from traditional hosting to SaaS models. The presence of the website’s security is the actual reason for its popularity. Shopify take complete responsibility of SSL certificates to PCI compliance. This help in reducing the resources on manual website updates.


WordPress has two versions WordPress.com & WordPress.org for the E-commerce store. A robust server is required which results in smooth customization. When facing any technical issues simply consult WordPress Development Company for the development & customization work. That’s why most companies get remarkable business results to host their website and manage security. All security patches are integrated by professionals adding monthly cost.



Shopify is a simple to use online selling platforms, focusing on store merchants and the backend features comprise simple drag and drop. A user can smoothly customize the homepage, navigation with basic clicks. Although Shopify and WordPress have several common features but Shopify offers small changes without developer assistance.


WordPress requires technical expertise to set up, and a bit complex to use on a daily basis. It requires deep learning and unless you hold skills or Hire WordPress Developer, you’ll find tough to go with it and carry out changes. WordPress has numerous unique features making it a great choice for E-commerce industry. It lacks drag and drop feature, but its customizing is not tough for store owners having CMS knowledge.

Search Engine Optimization


With the global audience in mind E-commerce store need proper SEO skills to engage them for higher sales. One of major benefits is the presence of plugins like Yoast SEO, helping website to rank higher. With the presence of local domains, native languages, and currencies, customers love buying from the stores.


Shopify lacks SEO skills in comparison to WordPress, they need separate interfaces making complex for store admin. The data is easily shared, but it needs more efforts than the WordPress. Thus, from the SEO perspective if you’ve decided on having multiple stores go with WordPress development. Shopify has functionality of SEO too, but the results are not that favorable. This approach isn’t a perfect customer experience and needs proper changes for desired results.

Customer Support


Shopify provide users 24/7 support over phone, email and live chat. Each user is assigned a Merchant manager for personalized support service. In addition, Shopify by default handles updates and security making user less likely to access support.


Customer’s get 24/7 WordPress Website Developments support through forums and community. In addition assistance from WordPress’s account management team is provided, but at an extra price. For self-hosted users, most of the support related queries are resolved through hosting provider. Unlike the Shopify, which have flat charges, the WordPress offers support packages according to your plan.

Read the Following: https://wordpressindia.co.in/blog/wordpress-vs-wix/

Wrapping Up

Both platforms have their own set of pros & cons. Therefore, the decision to select between the two CMSs completely depends on the business needs. Major factors for selection are cost, security, hosting, support, and available resources. If we check major features and WordPress is a far better platform to build website. You can hire WordPress developer from reputed agency like WordPressIndia for smooth migration, upgrade and boost conversion rate. This will make you far ahead of the competitors with minimum efforts.

Frequently Asked Questions


  1. Why WordPress is best for E-commerce?

WordPress is a flexible, scalable and secure platform for the E-commerce development. It is one of the most preferred platforms in terms of advanced features, security and support. A fully scalable and innovative E-commerce store can be designed using WordPress CMS.

  1. Is Shopify a perfect platform to sell?

Overall, Shopify is a great hosting solution to build an online selling platform and one of the best for those who are not technical. It’s also perfect for the users who are interested in drop-shipping approach.

  1. Which is better Shopify or WordPress?

Hosting is the major difference to make a choice between WordPress Vs Shopify for better selection. Shopify is a hosted platform while WordPress is a self-hosted. It resolves all the hosting troubles and needs monthly fees with no additional effort or expense required from the user.

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