21 June

WordPress vs Shopify – Which Ecommerce Platform to Choose?

WordPress vs Shopify

Are you planning to build an online store? Not sure which platform to choose – WordPress or Shopify? Here’s a comprehensive comparison of WordPress vs Shopify that will help you choose the best one for your eCommerce store.

Both WordPress and Shopify are the two most popular platforms for eCommerce store development. Each of them comes with its own pros and cons. If you’re opting for WordPress, then you can create an eCommerce store using a WordPress plugin, WooCommerce. On the other hand, Shopify is a simple and dedicated eCommerce platform that allows you to build a powerful eCommerce store. As an eCommerce business owner, choosing the right platform for developing an eCommerce store is crucial for your sustenance in the market competition.

This detailed WordPress vs Shopify comparison guide includes the pros and cons of each platform which you can evaluate to decide whether you should invest in a WordPress development company or Shopify development company.

Comprehensive Comparison of WordPress vs Shopify

WordPress vs Shopify – Pros and Cons

Pros and Cons of WordPress (WooCommerce)

Pros Cons
Free and Open-source Lacks Many Advanced Features
Useful Plugins Frequent Updates
Fully Customizable Not Exactly Beginner-Friendly
Flexible Product & Inventory Management Performance Glitches
Numerous Extensions
Useful SEO Functionalities
Uncompromised security
Multiple Payment Gateways and Currency Support

Pros and Cons of Shopify

Pros Cons
Professionally Designed and Mobile-Responsive Themes Transaction Fees (Starting from $29/month)
Better Security Customization Limitations
In-House App Store Steeper Learning Curve
Custom Domain Product Filtering and Categorization
Top-Notch Analytics No Email Hosting Facility
24×7 Customer Support

WordPress vs Shopify – Cost

• WordPress (WooCommerce)

WooCommerce plugin is used for creating an eCommerce store on WordPress. It is open-source and is free to use. However, you will need a domain name, WordPress hosting account, SSL Certificate to set up a WooCommerce store. Generally, the cost of a domain name is $14.99, SSL Certificate costs $69.99, and web hosting costs around $7.99 per month. This total cost is cheap if you’re a startup.

However, there are many hosting providers that are providing exclusive WooCommerce hosting plans which cuts down the cost significantly. Bluehost is an official WordPress and WooCommerce recommended hosting provider. It offers a free domain name, SSL Certificate, and a discount on web hosting. So, you can hire WordPress experts and start building your eCommerce store for as low as $6.95 / month.

• Shopify

With Shopify, it is very easy to start your online selling business. Their Basic Plan starts at $29 per month, the Shopify Plan at $79, and the Advanced Shopify Plan at $299 per month. All three plans include domain name, web hosting, and SSL certificate.

The Basic Plan has enough features that help you set up a new store. You can add as many products as you want, you get two user accounts, unlimited file storage, and a lot more.

However, this cost does not include third-party tools and add-ons that you will need to enhance your Shopify store. As your business grows, this cost will also go higher.

Payments are another factor that influences the cots. Shopify provides their own Shopify Payments solution which costs 2.9% + 30 cents per transaction.

If you consider using third-party payment gateways or your own merchant account, then you need to pay a fee of 2% for all transactions. This fee can be reduced to 0.5% if you use the Shopify Advanced plan.

WordPress vs Shopify – Ease of Use

• WordPress (WooCommerce)

As WooCommerce is not a hosted platform, you will need to install it, manage updates, keep backups, and ensure that your website is secure. Also, there are numerous free and paid plugins that fulfill most of these tasks for you.

WooCommerce also offers greater customization options. You get complete control of the platform. You can even enhance the functionality of your website with the help of over 55,000 WordPress plugins. However, there’s no built-in drag-and-drop builder. There are several WordPress page builders like Beaver Builder which adds to your cost.

WooCommerce comes with a learning curve and requires hands-on management of your website. You also need to create a merchant account or services like PayPal or Stripe. Although WooCommerce provides a guided setup wizard, it is still not close to the ease of use provided by Shopify.

You can hire WordPress experts if you’re new to the technicalities of setting up a WooCommerce store.

• Shopify

As Shopify is a fully hosted platform, you don’t need to install, manage, or update any software. You also don’t have to worry about performance, security, backups, and compatibility issues.

When you sign up, Shopify helps you to select a design for your eCommerce website. After that, they guide you through customization and help in adding products. Shopify offers an intuitive drag-and-drop user interface that allows you to manage your products, sales, and inventory with the utmost ease. However, users have limited control. You can only use the design and development tools that are provided by Shopify or extensions available in their marketplace.

WordPress vs Shopify – Payment Methods

• WordPress (WooCommerce)

WooCommerce provides PayPal and Stripe payments by default. Other popular payment gateways are supported through add-ons.

As it is a self-hosted platform, you need to pay transaction fees charged by your payment gateway or your bank. WooCommerce does not even charge a % fee on your store transactions.

• Shopify

With Shopify, you get plenty of payment options that can be used to receive payments from customers. It also offers its own payment solution, Shopify Payments which is powered by Stripe as well as popular third-party payment gateways.

However, Shopify charges an extra 2% fee per transaction made through third-party payment options. This fee can be reduced to 0.5% if you use the Advanced Shopify plan which costs $299 per month. Shopify Payments has credit card fees (2.9% + 30¢ for the basic plan). However, there is no other transaction fee.

WordPress vs Shopify – Integrations and Add-ons

• WordPress (WooCommerce)

WordPress has more than 55K free and paid WordPress plugins covering features like payment gateways, SEO, lead generation, performance optimization, and many more.

As their low barrier of entry, there are numerous integrations and add-ons for WooCommerce than Shopify. You can easily integrate third-party plugins with your WordPress eCommerce store.

You can even hire a WordPress development company for WordPress plugin integration services. Moreover, WooCommerce is extremely easier to customize.

• Shopify

Shopify provides a powerful API and an App Store where you can purchase third-party add-ons for your store. There are hundreds of apps in the app store covering all the essential features that you would need to add to your store.
There are apps for lead generation, SEO, product reviews, countdowns, discounts, and many more. Shopify App Store offers free as well as paid apps. Free applications are generally developed by third-party services that come with their own pricing, and the app integrates your online store to their APIs. The cost of paid add-ons varies and most applications provide monthly subscriptions.

WordPress vs Shopify – Dropshipping

• WordPress (WooCommerce)

Many dropshipping businesses prefer to invest in a WordPress development company because WooCommerce allows for the installation of extensions that make order fulfillment much easier.

There are extensions that help you instantly import products, fulfill orders that you receive, and do a lot more. You can also set up an eCommerce marketplace to allow vendors to sell on your website. However, you need to consider the minimum order requirements, membership fees, and other fees charged by your suppliers and vendors when adding products to your WordPress dropshipping store.

• Shopify

If you’re looking to build a dropshipping business, then your website should allow your users to browse the products, add them to their shopping carts, and make payments. Based on your preferred vendors, you will have to place the user’s order for shipping.

Shopify provides integration applications for various dropshipping marketplaces like Oberlo, AliExpress, Printify, and many more. However, these product marketplaces come with their own membership fees, shipping, and other charges that you need to consider when building your dropshipping website using Shopify.

WordPress vs Shopify – Design and Themes

• WordPress (WooCommerce)

WordPress offers thousands of free as well as paid themes. The WordPress.org theme directory itself offers over 4,000 free themes.

Moreover, there are numerous developers who have designed stunning premium themes that you can choose to give a unique look to your website. You can even customize the theme exactly as you want to meet your requirements.
Drag-and-drop builder themes like the Divi Theme or Beaver Builder allow you to design page layouts with little to no coding required.

If you have an HTML design, then you can hire WordPress experts for HTML to WordPress conversion.

• Shopify

Shopify’s theme store offers more than 70 free and paid themes. If you count variations, the real figure is 100+. Shopify themes are exclusively designed for eCommerce platforms. The cost of premium themes starts from $140. While Shopify themes are very expensive, this one-off payment can be seen as a good investment in your store. If it helps you generate good ROI, then it is worth investing.

WordPress vs Shopify – Scalability

• WordPress (WooCommerce)

As WooCommerce is a self-hosted platform, you need to take care of updates, backups, and the security of your website. Also, your basic-level WooCommerce hosting plan may not offer many resources for your growing business.

However, it offers plenty of options to handle your business growth as you have full control of your website, ranging from efficient resource management with caching to upgrading your hosting plan to more robust servers.

While your WooCommerce hosting expenses will increase, you will gain better control over resources and you can ensure you’re paying for only what you need. You can opt for managed WordPress hosting providers like WP Engine or LiquidWeb to scale up your WordPress eCommerce store.

When comparing WordPress vs Shopify, businesses prefer to choose Shopify as it is a hassle-free solution.

• Shopify

Shopify manages the technical parts of your eCommerce store so you don’t need to worry about performance, scalability, and security. As your business grows, you can upgrade your Shopify plans.

Shopify has a robust infrastructure that can easily handle your growing business so you don’t need to worry about backups, updates, downtimes, or security. The Shopify Plus plan also includes services for enterprises. While this helps you as you grow, it also adds to your business cost.

WordPress vs Shopify – Support Options

• WordPress (WooCommerce)

As WordPress is one of the most popular platforms so there are numerous support options that you can use when needed. It also comes with extensive documentation, guides, forums, and tutorials that can help you.

WooCommerce is a self-hosted platform so your hosting provider takes care of your issues with your server. If you’re using a WooCommerce theme and extension, then those developers will address all your queries related to their products.

Also, because of its huge popularity, you can easily find and hire WordPress experts who can fix issues with your WooCommerce store.

• Shopify

Shopify offers 24/ support through email, phone, live chat, and Twitter. It also provides extensive documentation, how-to guides, forums, knowledge base, and video tutorials. It also has an extensive directory of Shopify Experts available for hire. So, you can hire experts if you need help or if you want to integrate a third-party solution.

However, Shopify does not support any third-party applications or themes that you are currently using,

So, Which is Better – WordPress or Shopify?

When comparing WordPress vs Shopify, both platforms have a lot of features that make them powerful. Shopify is the easiest eCommerce platform to use and allows you to set up your store without requiring you to install anything. However, it is not suitable for inbound marketing.

Integrating WooCommerce with WordPress provides most of the same features that you would get with the Shopify Plus plan along with an added advantage of the blogging platform. However, there is a lack of support and requires regular maintenance.

Your decision to choose between WordPress vs Shopify depends on the number of products you want to sell, your ultimate goals, your technical knowledge, and your budget.

So, before you hire a WordPress development company or a Shopify development company, make sure you compare your goals with the features and advantages each platform offers. This will help you choose the best eCommerce platform for your eCommerce store.

As a leading WordPress development company, we offer flexible engagement models to hire WordPress experts according to your project requirements and budget. If you’re interested in building your eCommerce store in WordPress, you can get in touch with us to get a quotation for your project.


1. What is the cost of building a WordPress eCommerce website?

The cost of building a WooCommerce or WordPress eCommerce website ranges from $500 to $3000 for eCommerce startups. As it is one of the most flexible, robust, user-friendly platforms, it’s worth investing in a WordPress development company.

2. Can you help me upload HTML to WordPress?

Yes, of course. You can take the help of our WordPress experts who can help you with HTML to WordPress conversion.

3. Are all WordPress themes compatible with WooCommerce?

Not all WordPress themes provide full WooCommerce support and pre-designed templates. If a theme is not compatible with WooCommerce, then it won’t support all the available extensions and add-ons. However, WordPress WooCommerce themes allow you to build an eCommerce store and sell your products.

Have More Questions? Feel Free to Connect with Our WordPress Experts Now!

Author: Wordpress India

WordPress India is one of the leading and prominent WordPress Development companies in India with its specialization in WordPress theme and plugin development.

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