The objective of creating a business website with WordPress is to bring in the visitors, engage them, and convert them into customers. The time that the visitors spend on your website is a key metric of its performance. A longer session duration not only increases the conversion rate for the site but also improves its overall SEO rankings. For this reasons, you should spare no efforts for making your site engaging so that visitors come and stay. Additionally, it is important to measure the average visitor-duration and try to improve it.
After you have invested in WordPress Development and its speed optimization, you have it up and running. The next key task is to measure the performance of the website. As said before, the time spent by the site visitors is a key metric to be studied. You can get a quick idea about the visitors and their behavior with the help of Google Analytics. Once you find the average session duration, you can evaluate the level of improvement needed. Further, you can take some measures to encourage the visitors to spend more time on your WordPress site.
Have A Clean Design:- A clean, uncluttered design is the best way to keep the visitors on your site for a longer time interval. Avoid having unnecessary WordPress Plugins and widgets and focus on only those elements that actually add value to the user experience. Pay attention to margins and space as cramped design trends to distract the users.
Reduce Loading Time:- The website’s loading time plays a significant role as it decides the kind of user experience it delivers. A user is likely to leave the website that has speed issues while the one which loads fast has the ability to make him stay. Therefore, you must invest in WordPressSpeed Optimization to boost visitor’s engagement.
Include Relevant Content:- Content is the lifeline of any website and you have to ensure that your WordPress site serves relevant content to the users. The titles of each page should match the respective content. At the same time, the taglines, meta descriptions, and intro should be appropriate too.
Focus On Readability:- The content should not only be relevant but readable too. Its placement and visibility are of utmost importance so that it grabs the attention of the visitors and engages them. The content should be structured in sections, with easy-to-read fonts and a clean background.
Enhance It With Images:- While content is the heart of a site, images are its soul. There is a need to enhance the website visually by adding high-quality, relevant images to the content. You can go a step further by including engaging infographics and videos that grab the attention of the users.
Create Easy Navigation:- Easy navigation on the WordPress sites translates into longer time spent by the visitors on it. Therefore, you should make sure that the links are well organized and there are appropriate navigation aids on the site. You can display the best elements on the main menus, side bars, and footers to keep the visitors interested.
Use The Right Plugins:- There are a number of WordPress Plugins that enable you to customize your website for keeping the visitors engaged. You can use them for engaging tasks such as setting up incentives, tweaking the UI, getting Facebook comments, and encouraging the users to read popular or related posts.
Build Internal Links:- Another promising tip for increasing the visitor time on your WordPress website is to link the content internally. The user who is reading one page may get interested in a linked content and click on to reach another page on the website. WordPress offers the feature that enables you to interlink your content.
Add Compelling CTAs:- The key to having the users spend more time on a website is to engage them. The best way is to call them to action such as making a comment, giving a review, or driving them to make a conversion. A compelling Call To Action (CTA) makes the best tool for this purpose.
Optimize For Mobile:- Having a responsive WordPress website is another way to increase the average time spent on it. The growing popularity of mobiles and tablets makes responsiveness the need of the hours. Users are more likely to open and browse the site on mobile devices as compared to desktops. Moreover, such sites get high rankings on Google search according to the latest search algorithm.
The ability of your WordPress website to keep the users glued on plays a key role in its success. Therefore, you must take steps to make it as appealing as possible. An experienced WordPress Developer can help you with the creative and technical aspects of the same.