A fast-loading, engaging and secure WordPress website is essential for a successful business venture. Even if your website is running smoothly, any sluggishness in performance can lower down the visitor numbers. It is widely observed that pages which load in a minimum of 2 seconds are considered as fast and optimized. Visitors prefer availing services from a website having fast loading speed. A few seconds of delay can lead to a 10% drop in the page views and a 5% drop in the conversion rate. You can easily address this situation once you consult WordPress Development Company having appropriate resources. Apart from consulting, you can follow these important tips to increase WordPress website speed.
Best Tips for Website Speed Optimization
1. Server Proximity
If your website is served from the closest server, the chances of any delay in the page loading are minimum. That’s why it’s important to know where the target audience is based to identify your server’s proximity. A perfect approach to identify the best location for your servers is to check Google Analytics to find the visitors Geolocation. If most of them are situated in the USA, then you’d want to pick a data center in the USA. If you have more refined data, you can even select a specific city for your business. Overall, your objective is to make sure that your website loading speed and network latency is as low as possible. There are several free tools present to check quick latency tests to help you select the best region for your website servers.
2. Quality Plugins
There are hundreds of plugins available to install on a WordPress website. Not all of them are beneficial and developed with the best approach in mind. That’s why the number of plugins you’re installing is not important as long as those plugins are developed with the proper standards. For example, you can run a website fast with 30 plugins, while another site may be terribly slow with only 10 plugins. You should hire WordPress developers to make sure all plugins are working as they should and aren’t slowing down your website.
3. Image Optimization
A very simple way to improve your website performance is to pay attention to the image size that you’re having on your website. Large images can hamper your website’s load speed and it is one of the critical parameters many site owners ignore. A quick way to enhance your website load speed is to compress the images before uploading. There should be a balance between the size and the quality to make sure the content is not losing its quality to improve the performance. Make some prominent changes to ensure the quality is acceptable enough to maintain both the size and the engaging user experience on your website.
4. Implement Caching
Caching is an important technique to load a website faster. In WordPress, caching plugins are available that make it simple for the server to store the files to use limited resources when accessing the same page in the future. It can also make the server’s job simpler, which is very useful when having a dynamic website. In simple terms, caching can help the server to remember the content to make access to the pages faster.
5. Disable RSS Feeds and Embeds
To make a website engaging, people embed YouTube videos, tweets, and other external resources. This seems to be a very important feature for many of us but it slows down your page speed as it generates extra HTTP requests. If needed, you can easily disable the embeds using a plugin or with the code usage. Another approach to consider is to disable the RSS feeds. If you are not running a blog on your website, you could just disable the RSS feed to boost your page performance. If this approach seems difficult to you, take guidance from WordPress Customization Service, they will perform possible changes within your website as per your business requirements.
Frequently Asked Questions
1. How can I speed up my WordPress site 2020?
Best techniques to Speed Up WordPress Site:
- Opt for best web hosting providers
- Opt for Fast Loading, & SEO friendly themes
- Choose best WordPress cache plugins
- Select Image Optimizer & Compressor
- Select a CDN for WordPress Site
- Clear Unnecessary Plugins & Add-ons
- Optimize WordPress Database
2. Why does my WordPress site take so long to load?
The most common reasons are poor quality hosting that doesn’t match your site traffic level. No caching plugins in place. You have a high traffic website but no content delivery network to manage the load on the hosting.
3. How do I reduce the loading time on my WordPress site?
- Optimize your images.
- Select the best WordPress hosting
- Remove old plugins, not in use
- Reduce HTTP requests
- Choose ads wisely
- Implement caching and content delivery networks (CDN)
4. Is WordPress slower than HTML?
WordPress platform is based on the PHP language. More time is consumed by the PHP files for execution in comparison to the static HTML files. Each page request is generated from the information stored in a database or external file. Lower the number of plugins installed, each new plugin will make the website sluggish.
There are several techniques to speed up WordPress website performance both from the front-end and back-end. Most prominent tips are mentioned earlier in the blog. A quick loading website can help you boost your search rankings, user experience, conversation rates, and most importantly the customer engagement. Everyone prefers using fast loading websites. It’s time to provide the best customer experience to your target audience.