Undoubtedly, WordPress is one of the most popular CMS platforms used to create diverse business websites. The credit goes to the wide array of features it comes with. Beyond that, the fact that it is a progressive CMS that focuses on constant improvements is another reason that makes it a highly preferred choice. Amongst these consistent growth factors is the release of WordPress themes that drive the most amazing designs for the websites built on this platform. So when it comes to themes, businesses are spoilt for choices.
At the same time, you need to understand the significance of picking the right one because the users have major expectations from the modern websites and will not settle for anything below par. If your website’s design fails to match these standards, it will probably reflect in your traffic and conversions. Now the question is what factors to consider while choosing a WordPress Theme in 2019. Whether you are planning to choose a standard one or want to invest in custom WordPress Theme Development, there is a checklist that you can follow while making the choice. Here are the components of this checklist.
Compatibility With Gutenberg:- WordPress has recently come up with Gutenberg, its latest content editor which is tailored to enable more design flexibility while creating content. When you look for a theme, prioritize one that can integrate the new features introduced by Gutenberg. While a majority of the existing themes are compatible with Gutenberg, the ones designed specifically with the new drag-and-drop block system of the editor in mind will provide much greater control over the website.
Responsiveness:- Lack of responsiveness is an absolute deal-breaker for websites because you cannot imagine connecting with the users unless your website is mobile-friendly. Therefore, this is another checkpoint that you must ensure while choosing the Custom WordPress Theme Design for your site in 2019. Ensure that it is visually appealing and easy to navigate as well, irrespective of the fact whether you access it via the web or mobile.
Performance Excellence:- Performance is critical when it comes to engaging the visitors who access your WordPress site and driving them to convert. Look for a theme that is not bloated with unnecessary coding because it will slow down performance and hamper the browsing experience. A theme that is tailored for rendering excellence in performance is, therefore, bound to serve as a great asset for your business website.
Compatibility With Plugins:- Since themes are designed with their own unique codes, they may unintentionally interfere with the other parts of the website. Therefore, you need to ensure that the theme that you pick is compatible with these parts, specifically the WordPress Plugins. There are some critical plugins that can go haywire when you install certain themes. This is something that you cannot afford because it can have a direct impact on the functionalities of your website. For checking the plugin compatibility, refer to its support documentation, and test the plugin safely before running it live.
SEO Friendly:- By default, the WordPress CMS is built to work well with the search algorithms of Google, but you still need to invest efforts in Search-Engine Optimization to get optimal rankings for the website. Hence, you should also make sure that the theme you choose for the site is SEO friendly. Besides the technical elements, it should be pleasing to the eye and be in line with your brand’s image as well. If a ready theme fails to match, look for WordPress Custom Theme Development to get the desired impact.
Conclusion:- WordPress offers a range of themes in its theme directory, with both free and paid options. While the customization options are more with the paid themes, free themes give a variety of choices which are well-suited for smaller businesses and personal sites because of the economy they offer. The best route is to put in extensive research and browse through the entire range of themes to get one that is just a perfect match for your vision.
If you are still unable to get that one theme, connect with a professional WordPress Theme Development Company and have one hand-crafted for your business. WordPress India is a name that you can trust for catering a range of development services including building custom themes for your website. Just share your requirements with us and we will create a custom theme to match.