10 June

10 Effective Tips To Engage The Visitors On Your WordPress Site

Wordpress_SEO

The objective of creating a business website with WordPress is to bring in the visitors, engage them, and convert them into customers. The time that the visitors spend on your website is a key metric of its performance. Longer session duration not only increases the conversion rate for the site but also improves its overall SEO rankings. For this reasons, you should spare no efforts for making your site engaging so that visitors come and stay. Additionally, it is important to measure the average visitor-duration and try to improve it.

After you have invested in WordPress Development and website speed optimization, you have it up and running. The next key task is to measure the performance of the website. As said before, the time spent by the site visitors is a key metric to be studied. You can get a quick idea about the visitors and their behavior with the help of Google Analytics. Once you find the average session duration, you can evaluate the level of improvement needed. Further, you can take some measures to encourage the visitors to spend more time on your WordPress site.

1. Have a Clean Design

A clean, uncluttered design is the best way to keep the visitors on your site for a longer time interval. Avoid having unnecessary WordPress Plugins and widgets and focus on only those elements that actually add value to the user experience. Pay attention to margins and space as cramped design trends to distract the users.

2. Reduce Loading Time

The website’s loading time plays a significant role as it decides the kind of user experience it delivers. A user is likely to leave the website that has speed issues while the one which loads fast has the ability to make him stay. Therefore, you must invest in WordPress maintenance services to boost visitor’s engagement. Maintenance is an important factor behind website success in long term.

3. Include Relevant Content

Content is the lifeline of any website and you have to ensure that your WordPress site serves relevant content to the users. The titles of each page should match the respective content. At the same time, the taglines, Meta descriptions, and intro should be appropriate too. If relevant content is missing, the visitors will simply move to another website ultimately you will face business loss.

4. Focus on Readability

The content should not only be relevant but readable too. Its placement and visibility are of utmost importance so that it grabs the attention of the visitors and engages them. The content should be structured in sections, with easy-to-read fonts and a clean background. Avoid using vibrant colors for the content because modern users prefer simple & sober layout.

5. Create Easy Navigation
Easy navigation on the WordPress sites translates into longer time spent by the visitors on it. Therefore, you should make sure that the links are well organized and there are appropriate navigation aids on the site. You can hire WordPress developers to display the best elements on the main menus, side bars, and footers to keep the visitors interested. Developers will assist in streamlining the navigation process of the website.

6. Enhance It with Images

While content is the heart of a site, images are its soul. There is a need to enhance the website visually by adding high-quality, relevant images to the content. You can go a step further by including engaging info graphics and videos that grab the attention of the users. Make use of tools to improve the quality & size of images for smooth website loading. Heavy images slow down the loading speed of the website.

7. Build Internal Links

Another promising tip for increasing the visitor time on your WordPress website is to link the content internally. The user who is reading one page may get interested in a linked content and click on to reach another page on the website. WordPress offers the feature that enables you to interlink your content. But makes sure the interlinking content is relevant and is not making visitor annoyed with unnecessary stuff.

8. Use the Right Plugins

There are a number of WordPress Plugins that enable you to customize your website to keep the visitors engaged. You can use them for engaging tasks such as setting up incentives, tweaking the UI, getting Facebook comments, and encouraging the users to read popular or related posts. You can consult WordPress Plugin development team to build or customize the plugin as per your business need for desired results. This investment will help your business to stay competitive & profitable.

9. Add Compelling CTAs

The key to having the users spend more time on a website is to engage them. The best way is to call them to action such as making a comment, giving a review, or driving them to make a conversion. A compelling Call to Action (CTA) makes the best tool for this purpose.

10. Optimize For Mobile

Having a responsive WordPress website is another way to increase the average time spent on it. The growing popularity of mobiles and tablets makes responsiveness the need of the hours. Users are more likely to open and browse the site on mobile devices as compared to desktops. Moreover, such sites get high rankings on Google search according to the latest search algorithm.

Frequently Asked Questions

Faqs
1. What is website traffic?

Web traffic is the amount of data sent and received by a website. This does not comprise of traffic generated by the bots. Web traffic is the main factor of Internet traffic. This is determined by visitor numbers and the number of pages they visit.

2. How can I drive traffic to my website 2020?
• Optimize your website for search.
• Experiment with content.
• Submit your website to search engines.
• Analyze your competitors.
• Optimize for long tail keywords.
• Add new products or content to website.
• Host exclusive content on your website.

3. How do I check traffic on my WordPress site?

To access reports, go to Insights » Reports. Under the Report tab, a lot of information can be accessed about the traffic coming to your WordPress website. To begin with, check visual graph of the number of sessions and page views over a certain period of time.

4. What is the difference between views and visitors in WordPress?

A view is counted when a visitor loads or reloads a page. A visitor is counted when we see a user or browser for the first time in a given time period. So if 1 person reads 5 posts on your site that is considered as 1 visitor and 3 views.

Conclusion:

The ability of your WordPress website to keep the users glued on plays a key role in its success. WordPress offers numerous tools to integrate the strategies mentioned in this blog post. Therefore, you must take steps to make it as appealing as possible. An experienced WordPress Development Company can help you with the creative and technical aspects of the same. The longer your visitors engage with your website, the more will be your sales & ROI.

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