Building and launching an eCommerce store is exciting; however, certain hurdles are likely to arise during your eCommerce business journey. So, whether you’re facing issues related to quality traffic generation or struggling with payment integration, we have the right solution for you. As an experienced WordPress development company, we strongly believe that WordPress offers plenty of solutions to most of the common eCommerce challenges. In this article, we will discuss the six business challenges you can overcome with WordPress eCommerce development.
So, let’s dive into the topic!
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How to Address Retail Challenges with WordPress Ecommerce Development
While eCommerce is gaining a lot of popularity, there are certain challenges that you may face as an eCommerce business owner. Building the right set of tools in your WordPress setup can help you with the right solutions.
Here are the six most common eCommerce challenges with their solutions. Let’s take a look at each of them one by one.
Landing Page Creation Using Robust Page Builder Tools
If you’re looking to drive more traffic, then you have likely thought about creating an effective landing page that would act as a lead magnate. However, it is quite challenging to meet all the aspects of its design perfectly.
A well-designed landing page has a lot of potential to entice customers to submit their personal information as well as keep them engaged.
With WordPress eCommerce development, there’s a Beaver Builder toolkit that offers a set of landing page templates that you can use for creating beautiful page designs.
An effective landing page also gains a higher ranking in search results which further enhances the website’s search engine optimization (SEO). This leads to higher traffic generation and more conversions.
In addition to landing page templates, good page builders like Beaver Builder and Beaver Themer have integrations with various eCommerce plugins such as WooCommerce, BigCommerce, Easy Digital Downloads, etc. to enhance the look of your store and product pages.
If you need help with landing page creation to drive more traffic and conversions, you can always hire WordPress developers to get the job done.
Inventory Management Using WordPress’s Flexible APIs
When setting up your eCommerce store, you’re likely to encounter some unique challenges associated with inventory management. While inventory is often regarded as background functionality, it is a core part of the user experience.
A customer always expects an online store to have products in stock and be ready to ship. More number of items in the inventory can motivate customers to purchase from your store. An optimally managed inventory can keep your customers on the brighter side and keep them more engaged.
With WordPress, you get a flexible set of developer tools that can be used to address data management problems. WordPress leverages a Representational State Transfer (REST) to model and fetch app data.
The REST Application Protocol Interface (API) offers WordPress experts URLs that represent pages, posts, taxonomies, and other types of WordPress data. This is only one example of APIs that WordPress offers.
Hence, you can easily create the exact inventory management system tailored to your unique products. With the help of JavaScript Object Notation (JSON), you can transfer and receive data to your WordPress site via the REST API interface.
You can also use a WordPress plugin to showcase inventory on your product pages.
Enhanced Customer Satisfaction with Multiple Payment Facilities
As an eCommerce business owner, you’re likely to use one or more third-party payment gateways to process credit/debit transactions. The payment processor manages the security of the transaction and stores confidential financial information.
Customers often seek a seamless checkout or payment process and the convenience of using their preferred payment methods such as credit/debit cards, Amazon, PayPal, Google Pay, Apple Pay, etc. Good payment options facilitate more repeat purchases by eliminating the need for the customer to feed in their payment information repeatedly.
By allowing your customers to use data from the accounts of their choice, you win over customers who are hesitant to enter their personal info on yet another site. When you include checkout options from PayPal or Amazon, you are also offering options with incorporated reputations that customers trust.
You can make sure your customers feel safe and comfortable in providing their payment details by avoiding any clunky transition to any third-party payment gateways.
Therefore, understanding payment methods is crucial for ensuring a successful checkout process. Generally, these payment gateways are a part of the software, however, they can incorporate hardware for Point of Sale (POS) purchases.
WordPress development allows you to offer multiple payment methods in your store. The flexibility of the WordPress API not only helps in extending functionality but also in increasing your payment options.
You can reach out to a trusted WordPress development company for seamless payment integration services and support.
Improved Customer Experience by Reducing Cart Abandonment Rates
Customers may abandon their shopping carts due to various reasons. Several research findings reveal that there have been higher rates of cart abandonment for mobile users. Despite a strong focus on creating appealing user experience design and mobile responsive sites, the mobile cart abandonment rate is as high as 86.56% in recent years.
Therefore, it is important to build mobile responsive websites that run flawlessly on various screens. You can hire WordPress developers who can test the real checkout experience on various devices and operating systems to deeply understand the user experience.
With WordPress development, you get everything ranging from built-in screen testing to mobile responsive themes and page layouts.
Higher Customer Retention Using Effective Subscriber Tools
When new customers purchase from your online store, you need to keep them engaged and turn them into repeat customers. This is another challenge that you will face as an eCommerce business owner.
You can try implementing various email communication strategies to maintain a connection with customers. However, you must not bombard your customers with annoying promotion emails. There are several ways to keep your new customers interested and engaged via emails.
Based on the kind of products or services you are marketing, you can try using a few strategies like coupon codes, VIP access, or feedback forms to improve access to your customers’ emails.
WordPress eCommerce development allows you to use advanced database tools to create subscription forms that ask for the required information. Gathering valuable data from the beginning can help you further segment your customer lists for running targeted campaigns.
If you need to add a subscription feature to your website, you can reach out to a reliable WordPress support agency like us.
Boosting User Confidence with Reliable Security Measures Implementation
Maintaining user data privacy and security is one of the biggest challenges for eCommerce businesses. With the availability of the California Consumer Privacy Act and Europe’s General Data Protection Regulation (GDPR), online users take data privacy seriously and will keep pushing for appropriate data protection practices.
Keeping this in mind, eCommerce businesses must understand and implement reliable security measures to keep customers and data safe. Additionally, you should ensure transparency by allowing your customers to review and understand those measures.
As discussed earlier, the use of third-party payment gateways is a crucial step to enforce data privacy and security. Furthermore, an eCommerce store must securely transmit data that travels to and from the site through the Secure Hypertext Transfer Protocol (HTTPS) with a Secure Sockets Layer (SSL) certificate. As online consumers are turning more cautious about the security of their personal information, they often look for the HTTPS in the page URL they are accessing for making payments.
Modern browsers strictly warn about websites that do not use HTTPS. While there are several free SSL certificates out there, as a reliable WordPress development company, we recommend our eCommerce clients purchase a higher-level certificate from a trusted and reputable Certificate Authority.
In Conclusion
Creating a sales-driving eCommerce store is an effective way to sell online and grow your business. As online customers love the convenience of shopping from the comfort of their homes or anywhere else, launching an eCommerce store can be profitable for your retail business.
However, eCommerce store development also brings unique challenges that you need to tackle. Luckily, WordPress has the potential to address most of the common eCommerce challenges including the aforementioned ones.
If you’re planning to build an online store, keep these challenges and solutions in mind before you hire WordPress developers for your project.
Frequently Asked Questions
Q.1. Can I make my eCommerce store headless with WordPress?
Ans. With the launch of BigCommerce as a WordPress plugin, the headless commerce option is now available for users leveraging WordPress eCommerce development.
Q.2. Is it possible to add eCommerce functionality to any WordPress theme?
Ans. Yes, you can add eCommerce functionality such as a shopping cart, product information, and a checkout page to almost any WordPress theme. You can do this by installing WordPress plugins like WooCommerce. Contact our WordPress support team if you want to turn your simple website into an eCommerce store.
Have More Questions? Feel Free to Ask Our WordPress Experts Anytime!
