If you search around you will get several platforms to build an E-commerce selling website. Several startups are planning to move their retail store to the e-commerce domain. But the biggest challenge is to understand the importance of choosing the appropriate platform for building an online store. The selection is confusing but doing it in a perfect way is very important that ultimately plays a vital role in business success. WooCommerce is just another open-source WordPress Plugin, but the features it offers are quite incredible for setting up a visually appealing and user-friendly online store. The popularity of WooCommerce can be analyzed from the fact that it powers over one-third of online stores.
Let’s explore the important tips to boost the efficiency of this amazing platform that gives you plenty of reasons to consult WooCommerce Development Services for your new & existing project.
1. Store Optimization for Fast Loading
Loading your e-commerce store is an important strategy to engage users and boost their shopping experience. Here are key steps to optimize your store.
• Compress your theme’s CSS & JS
• Compress store images, but focus on the quality of images.
• Implement lazy load for images
• Use effective Cache Plugins like W3 Total Cache
• Apply Content Delivery Network (CDN)
• Choose good host with proper technical support
2. Use Robust CRM
Nowadays CRM has become a major part of E-commerce domain that improves the customer relationship. You can consult WordPress Website Development to avail the benefits of using CRM:
• Easy data handling
• Detailed reporting and forecasting
• Reduce losses and costs
• Smooth handling of returns and refunds
3. Target Festivals/Holidays
Holidays and festivals are the best season to boost company sales. Many E-commerce have experienced a surge of 12%. Discount coupons & offers help to attracts more users. Here are tips you can implement to make full use of festivals season.
• Use gift cards
• Festival Discount
• Use Cash-back for any product
• Free shipping during holidays
• Exchange old products
4. Eye-catching Theme
E-commerce store visitors prefer buying from an eye-catching user interface as well as easy to navigate. It is important that users should be able to interact with your WooCommerce store without any sort of uncertainty. All in all, it is important to offer an easy and streamlined experience to the buyers.
WooCommerce themes can be classified under three categories:
• Open-Source WooCommerce themes
• Paid WooCommerce themes
• Custom WooCommerce themes
5. Integrate Live Search Box
A live search box provides customers a simple tool to find what they are looking for in the store by simply entering the name. As the user types the product name, the search box instantly brings up the likely products they are searching for, narrowing the result with every typed key. It enhances the shopping experience as the customer doesn’t need to explore any categories or subcategories to find what they are searching for. This feature is available out-of-the-box with WooCommerce integration into your E-commerce website. Think of it as the auto-suggestion functionality when you search on Google.
6. Easy & Friendly User-Experience
The friendlier user-experience you have with your website, the more engagement you will observe. If your visitors find it tough to navigate through your website, they will definitely go to abandon it without waiting for a second. An important fact to understand is that yours is not the only store on the internet, the list of available competitors is pretty huge. All in all, your visitors are not exactly lacking in choice. A big point to understand here is that for a user-friendly E-commerce store simple navigation is important. It directly attributes to a smooth environment for your visitors. This is easy to achieve using breadcrumb links and navigation charts.
7. Relevant Product Descriptions
Website visitors look at the product descriptions, as it gives them information about the products. Thus avoid using technical words, but instead, write authentic and simple products descriptions. This activity brings right exposure to your products, and more chances of purchasing it. If you are selling electronic products, always make the technical words easily understandable. And when it is about clothing, give the most precise size, colors, and quality parameters.
Frequently Asked Questions
1. Is WooCommerce good for E-commerce?
Well, WooCommerce is the WordPress plugin for e-commerce, the most popular content management system, serving 30% of all the websites. WooCommerce offers great services, strong features, it’s very smooth to manage and it’s Open-source.
2. Is WordPress perfect for E-commerce?
WordPress is widely used for e-commerce selling because it’s easy to adapt. It is secure for e-commerce website developments. It is not particularly designed for e-commerce functionality but it is easily added with the use of a plugin named Woocommerce.
3. What is WooCommerce integration?
WooCommerce is a plugin that is easy to integrate with your existing WordPress website, turning it into a fully functional WordPress e-commerce website with a bit of customization. When the plugin was launched in 2011, it quickly became the major solution for users looking to launch their own stores online.
4. What is the use of WooCommerce plugin?
WooCommerce is an E-commerce plugin for WordPress web development. It creates and manages an online store, with reasonable levels of flexibility and numerous important features including inventory and tax management, secure payments and shipping integration.
Most of the visitors come from Mobile Phone devices. So, don’t neglect this important factor to build a user-friendly website. And with a paid extension you can make your website global and genuine, as it comes with a bunch of useful tools. But, when you hire WordPress developer it is important to implement all the above-mentioned factors as a part of your strategy. We assure you this will bring the desired results for your premium WooCommerce website.